Cross-players play Fortnite 570% more on average than non-cross-players.
Playing together with friends is a key ingredient in the success of many multiplayer games, from Rocket League to Fortnite to Dauntless.
For many people, playing together with all of their friends is only possible if games support cross-platform play between all of the different game consoles, PC storefronts, and smartphones that their friends may be playing on.
Take, for example, Psyonix's Rocket League. In 2019, it rolled out full cross-platform play between PC, Nintendo Switch, PlayStation 4, and Xbox One. In 2020, as the game celebrated its five-year anniversary, Psyonix revealed that Rocket League continues to see record levels of engagement, with more than five billion matches played since launch.
"Cross-play has a direct and meaningful impact on matchmaking speed and quality for online games," says Corey Davis, co-studio head at Psyonix. "And it's so much easier to play with friends when you don't have to worry about who owns what device or console. You might stop playing a game entirely without an online friend to play with. Making every friend accessible to you, even if they're playing on a different platform, is a huge improvement to the user experience."